A long time from now, in a market not so far away...
Founding Courage

Courage comes from the Latin cor, meaning heart.

Founding Courage is a book about the mindset it takes to start, build, back, or lead something new before certainty arrives.

It’s for corporate innovators, founders, and people preparing to make the leap from corporate life into something of their own.

The book has two halves:

The first explores ten principles of entrepreneurial leadership, drawn from real-life experience and supported by a little psychology.

The second turns them into a way of working and leading. Because courage is acting on what you believe before the world has confirmed you should.

A new chapter begins.
Vijay Solanki
FOUNDING COURAGE: LAUNCHED 10 JUNE 2026

Founding
Courage
is Here.

Inside the minds that start things before certainty arrives.
A new book by Vijay Solanki on entrepreneurial leadership, founder psychology, and the courage to act before the world confirms you should.

Founding Courage launches on 10 June. Join the waitlist to be first to get your copy — in audio, ebook or physical. Already reading an advance copy? Share a testimonial below.

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About the book

INSIDE THE MINDS
THAT START THINGS.

Founding Courage is a book about the mindset it takes to start, build, back or lead something new before certainty arrives. Drawn from real-life experience and a little psychology, its first half lays out ten principles of entrepreneurial leadership, from closing the delusion gap to the power of no. The second turns those principles into a way of working and leading. It’s written for corporate innovators, founders, and anyone preparing to leap from corporate life into something of their own. If you’re building before the world has confirmed you should, this book is for you.

WHO IT’S FOR
For corporate innovators, founders, and people preparing to make the leap from corporate life into something of their own — for people building, leading or leaping before certainty arrives.
TRUSTED EXPERIENCE
Drawn from real-life experience across Shazam, lastminute.com, Unilever, Philips and Castrol — and more than 500 founder conversations.
BE FIRST TO READ IT

JOIN THE WAITLIST
for FOUNDING
COURAGE.

Founding Courage launches on 10 June. Join the waitlist to be first to get your copy — in audio, ebook or physical.

Already reading an advance copy? Use the same form to share a testimonial. Every entry is read by hand.

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